Purpose: The purpose of this ad is to try and convince people how simple it is to put on their snowboard boot. It is so easy it only takes three steps ; Pull. Twist. Go. With other snowboarding boots you have to deal with tying the laces, which does takes a while.
Audience: I think its obvious that the target audience is all snowborders. This ad does not target any specific race, age, or ethnicity because anyone can snowboard.
Genre: I would say this ad is pro-snowboarding because it shows that something like putting on boots can become even more simple. Like most snowboarding ads, there is a snowboarder in the background which may encourage some people to go out and try it.
Tone: The brownish, black, and orange colors set a warm tone. While it may not have the most vibrant colors, it does have an offset of black and white. Also, the orange kind of pops out from the white snow from the jumps.
Try to further develop the idea of the wording on the text. What type of speech are all three of those words? Why were those specific words chosen?
ReplyDeleteYou did a good job understanding the the ad as a whole. However, you can dig a little deeper. For example, what do the colors represent? Why would the company put "warm tones" in a snowboarding ad? How might that relate to their product?
ReplyDeleteBTW: I've always wanted to try snowboarding. I think it looks cooler than skiing. haha(: